BlackBerry admits
cell phone market share further eroded in the arena of global competition. However,
a Canadian vendor refused to wave the white flag.
"We will not retreat from the consumer market," the firm John Chen, CEO of BlackBerry, in a limited interview on the sidelines of the International Consumer Electronic Show 2014 in Las Vegas, USA.
As is known, the BlackBerry market share further eroded and the oppressed in the midst of competition giants Samsung and Apple. In the latest BlackBerry financial statements, its market share in the world even only about 1%.
Not only that, the aftermath of the failure of marketing strategies BlackBerry 10 while still commanded by Thorsten Heins, the company formerly known as Research In Motion is even consecutive losses in the last two quarters.
After losing $ 1 billion in the second quarter of last year, BlackBerry back dropped with an additional loss of USD 1.6 billion in the next quarter. Inevitably, was laid off 4,500 employees to save operating costs.
The impact of this failure, Thorsten was forced to step down and was replaced by John Chen, the son of immigrants from Hong Kong were considered to have a good track record for generating companies that was almost bankrupt when he became CEO of Sybase.
Chen, who was only two months in office as the number one in the BlackBerry, immediately clean and overhauled the company's strategy. One of them pointed to as the main Foxconn production line handsets targeting emerging markets segments.
This step was taken in order that the BlackBerry can be more focus on developing the BlackBerry, especially in terms of software development - in accordance Chen expertise in this industry.
By outsourcing inventory and manufacturing processes, he said, BlackBerry will also be shifted its focus to develop new products more cool outside Foxconn production.
"For emerging markets, we will rely on Foxconn to take on a greater role. But we will also prepare the next step to make the phone more cool," he said.
Such as what strategies will be prepared BlackBerry to reorganize its business? Wait for the next article.
"We will not retreat from the consumer market," the firm John Chen, CEO of BlackBerry, in a limited interview on the sidelines of the International Consumer Electronic Show 2014 in Las Vegas, USA.
As is known, the BlackBerry market share further eroded and the oppressed in the midst of competition giants Samsung and Apple. In the latest BlackBerry financial statements, its market share in the world even only about 1%.
Not only that, the aftermath of the failure of marketing strategies BlackBerry 10 while still commanded by Thorsten Heins, the company formerly known as Research In Motion is even consecutive losses in the last two quarters.
After losing $ 1 billion in the second quarter of last year, BlackBerry back dropped with an additional loss of USD 1.6 billion in the next quarter. Inevitably, was laid off 4,500 employees to save operating costs.
The impact of this failure, Thorsten was forced to step down and was replaced by John Chen, the son of immigrants from Hong Kong were considered to have a good track record for generating companies that was almost bankrupt when he became CEO of Sybase.
Chen, who was only two months in office as the number one in the BlackBerry, immediately clean and overhauled the company's strategy. One of them pointed to as the main Foxconn production line handsets targeting emerging markets segments.
This step was taken in order that the BlackBerry can be more focus on developing the BlackBerry, especially in terms of software development - in accordance Chen expertise in this industry.
By outsourcing inventory and manufacturing processes, he said, BlackBerry will also be shifted its focus to develop new products more cool outside Foxconn production.
"For emerging markets, we will rely on Foxconn to take on a greater role. But we will also prepare the next step to make the phone more cool," he said.
Such as what strategies will be prepared BlackBerry to reorganize its business? Wait for the next article.
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