John Chen, CEO of
BlackBerry, claims will enjoy battles with Samsung. Moreover,
he considered, Samsung is not too great, so it will be easy dilibas.
Battle in question, certainly not in the consumer retail market such as the BlackBerry Z30 against Samsung Galaxy S4 or Galaxy Note 3. In that segment, the BlackBerry clearly helpless.
In this context, Chen was talking about the corporate business market are also being targeted Samsung. Moreover, for the service of this enterprise, which carries Samsung Knox also implement appropriate marketing strategies in the retail war series Galaxy S.
"If they are able to realize what they promised, it is clear that a serious threat to us," Chen said in an interview on the sidelines limited Consumer Electronic Show 2014 in Las Vegas, US.
Although he admitted to not want to underestimate the Samsung, but the statements made clear Chen branched. The word 'if' he meant, clearly to indicate that Samsung was not quite ready and not too strong in the enterprise segment.
Moreover, recently reported, there is a wide-open security loopholes of the enterprise services Samsung Knox. In response, Chen was trying to answer with lightly without sounding dismissive. "Yes, we certainly need to do much better. I love a good fight," for short.
Enterprise itself is going to be a mainstay of BlackBerry to return profit. So far, the financial performance to result from the enterprise market is inversely proportional to the retail market. In the enterprise, BlackBerry is still positive performance.
Chen expertise in business enterprise software market when he became CEO of Sybase will try to apply in the BlackBerry. In the next 18 months, the BlackBerry will focus on strengthening the enterprise market. As for the production of retail, this role will be delegated to Foxconn.
Focus on enterprise business became more obvious since Chen brings John Sims, a former SAP executive. He will handle the business enterprise. As for the device to affairs, Chen pointed Ron Louks, a former executive of Sony Ericsson and HTC.
For business any device, the BlackBerry will be the focus of two parts. Specialty retail for smartphones in emerging markets, all production processes, manufacturing, until the inventory will be entrusted to Foxconn. One of them is the BlackBerry Jakarta.
While the BlackBerry itself under the command of Chen, will focus on producing BlackBerry handsets for the enterprise market. This phone will still carry the physical keyboard. In contrast to that produced Foxconn, which rely on a touch screen and berbanderol under USD 200.
He explained that the reason for the enterprise phone is still using the physical keyboard partly because their needs are more used to typing. Be it to reply to emails or exchanging text messages.
"Enterprise application needs such as fuel, safe and reliable," he said. "Now there are many instant messaging applications such as fuel, usually just using a telephone number as an ID. But they do not have security systems such as fuel," said John Chen.
Battle in question, certainly not in the consumer retail market such as the BlackBerry Z30 against Samsung Galaxy S4 or Galaxy Note 3. In that segment, the BlackBerry clearly helpless.
In this context, Chen was talking about the corporate business market are also being targeted Samsung. Moreover, for the service of this enterprise, which carries Samsung Knox also implement appropriate marketing strategies in the retail war series Galaxy S.
"If they are able to realize what they promised, it is clear that a serious threat to us," Chen said in an interview on the sidelines limited Consumer Electronic Show 2014 in Las Vegas, US.
Although he admitted to not want to underestimate the Samsung, but the statements made clear Chen branched. The word 'if' he meant, clearly to indicate that Samsung was not quite ready and not too strong in the enterprise segment.
Moreover, recently reported, there is a wide-open security loopholes of the enterprise services Samsung Knox. In response, Chen was trying to answer with lightly without sounding dismissive. "Yes, we certainly need to do much better. I love a good fight," for short.
Enterprise itself is going to be a mainstay of BlackBerry to return profit. So far, the financial performance to result from the enterprise market is inversely proportional to the retail market. In the enterprise, BlackBerry is still positive performance.
Chen expertise in business enterprise software market when he became CEO of Sybase will try to apply in the BlackBerry. In the next 18 months, the BlackBerry will focus on strengthening the enterprise market. As for the production of retail, this role will be delegated to Foxconn.
Focus on enterprise business became more obvious since Chen brings John Sims, a former SAP executive. He will handle the business enterprise. As for the device to affairs, Chen pointed Ron Louks, a former executive of Sony Ericsson and HTC.
For business any device, the BlackBerry will be the focus of two parts. Specialty retail for smartphones in emerging markets, all production processes, manufacturing, until the inventory will be entrusted to Foxconn. One of them is the BlackBerry Jakarta.
While the BlackBerry itself under the command of Chen, will focus on producing BlackBerry handsets for the enterprise market. This phone will still carry the physical keyboard. In contrast to that produced Foxconn, which rely on a touch screen and berbanderol under USD 200.
He explained that the reason for the enterprise phone is still using the physical keyboard partly because their needs are more used to typing. Be it to reply to emails or exchanging text messages.
"Enterprise application needs such as fuel, safe and reliable," he said. "Now there are many instant messaging applications such as fuel, usually just using a telephone number as an ID. But they do not have security systems such as fuel," said John Chen.
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